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Completed Projects Gallery
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Completed and In-Progress Commissions
South Beach at Long Branch
Located in Long Branch, New Jersey
In 2018 Dylan (founder of LaFe Designs) began working at FEM Real Estate, the developers of a two-tower complex justifiably called “South Beach at Long Branch”. The towers featured 47 ocean-front condominiums ranging in price from 1.4M to 5M. Dylan’s role of “manager” included all of the following:
Selection of interior finishes including wallpapers, porcelain, countertops, paint colors, cabinets, and partitions with input from ownership.
Selection of exterior hardscapes and finishes including balcony flooring, cladding, pavers, and retaining wall material with input from ownership.
Various proposals completed on key areas such as focal-point walls and furniture selections
Advised on/selected furniture and décor pieces for various key areas in the building including: Private Dining Club, Great Room, Lobby, Model Unit(s), Business Conference Center, and Gym.
Ensured that the design team was meeting budgetary and time constraints. Coordinated/organized the efforts of architects, construction teams, manufacturers, and ownership.
Worked alongside the sales team in order to design all model units. Created a design proposal for each model residence; selected all furniture, decor, and art pieces for each.
Tracked and managed all finishes of South Beach, ensuring materials and products were ordered correctly by stated deadlines.
As of today, South Beach at Long Branch is fully complete. With the assistance of LaFe Designs, the developers were able to sell more than 95% of their available residences.
More information regarding South Beach at Long Branch can be seen here on their website here.
Please note: Image of South Beach Exterior Designed by Monteforte Architectural Studios, Artist's Rendering. Provided by FEM South Beach.
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South Beach - Private Residence
Located in Long Branch, New Jersey
In early 2020, LaFe Designs was contracted to design a residence comprised of nearly 3,200 square feet, making the residence one of South Beach’s largest units. The owners prefer to remain anonymous. This project was completed in late 2021 and included the following objectives:
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Creation of a comprehensive preliminary list and budget of all pieces to be purchased, as well as tracking the budget as items are selected.
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Design of optimal layouts for each area in cohesion with architectural plans.
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Several design proposals including full selection of all furnishings, side pieces, accents, bedding, rugs, and fabrics.
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Communication and correspondence with several furniture manufacturers and resellers to ensure seamless delivery and order execution.
Photos of the completed residence can be found below:
Please note: Image of South Beach Exterior Designed by Monteforte Architectural Studios, Artist's Rendering. Provided by FEM South Beach.

South Beach - Additional Private Residences and Developer's Penthouse
Located in Long Branch, New Jersey
By Mid-2020, LaFe Designs was well established at South Beach at Long Branch and was commissioned to design 6 additional private residences along with the developer's penthouse. The owners and their unit numbers preferred to remain anonymous. These projects have an emphasis on coordinating large components such as built-in motorized shading, audio/visual equipment, and built-ins to maximize storage space while simultaneously completing the residence with luxurious furnishings, tasteful accessories, and elegant artwork.
LaFe Designs was also commissioned by South Beach at Long Branch's developer to assist in the design of their personal penthouse unit. This is the largest residence in the entire building and is comprised of three personal guest suites, two living areas with dramatic two-story windows, rooftop deck with plunge pool, and an expansive oceanfront master suite. The responsibilities of LaFe Designs were a combination of design consultation and project management, including the following key items:
- Procure quotes from vendors. Assess proposals, and ensure projects are completed as per architectural plans, on time, and on budget. LaFe Designs acted as a middleman between the developer and construction team by overseeing the overall progress of the unit including a custom Snaidero kitchen installation, bathroom / sauna fabrication / installation, millwork fabrication / installation, flooring installation, etc. Not only was LaFe Designs responsible for assisting the developer with selections, but also played an essential role in overseeing the project's progress and acted as the owner's "eyes and ears".
- Assisted the developer in selection of key finishes and design features including cabinetry, countertops, flooring, large-scale focal points such as a custom Calacatta marble wall, water features, door finishes, shading, etc.
-Worked directly with the construction company and external vendors to ensure products were installed properly and the finishes / design features called for were implemented. Tracked all finishes and selections for the project and distributed the schedule to construction team & vendors, which acted as a roadmap during installations.
The owner's penthouse was completed in July of 2021. Given the privacy concerns of the owner, photos of the residence were not permitted.